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February 15, 2008 7:31 AM PST

Wal-Mart puts stake through HD DVD's heart

by Erica Ogg

Things have gone from bad to worse for HD DVD in the space of one week.

Wal-Mart Stores announced on Friday morning that it, too, has chosen a side in the battle for high-definition video supremacy: by June, it will stock only Blu-ray Disc players.

(Credit: Crave UK)

A buyer in Wal-Mart's video division wrote this morning on her Wal-Mart Checkout blog that the retail giant had made the decision following Netflix and Best Buy's high-profile announcements that they will exclusively stock Blu-ray products.

Wrote Susan Chronister of Wal-Mart: "By June, Wal-Mart will only be carrying Blu-ray movies and hardware machines and, of course, standard-def movies, DVD players, and up-convert players."

"So," she continues, not mincing words, "if you bought the HD (DVD) player like me, I'd retire it to the bedroom, kid's playroom, or give it to your parents to play their John Wayne standard-def movies, and make space for a (Blu-Ray Disc) player."

That might be the best option at this point, as the dominoes keep falling in Blu-ray's favor. While Netflix and Best Buy were pretty damning evidence that the end was near, now it's glaringly obvious: it's over for HD DVD.

Now, that doesn't necessarily mean that consumers will automatically start buying Blu-ray players. As mentioned many times before here, prices will have to continue to fall on both Blu-ray players and packaged media for there to be any sort of mainstream adoption of the format.

There are rumors that Toshiba might soon be declaring defeat: The Hollywood Reporter has sources telling it that Toshiba, the main backer of HD DVD, might drop its allegiance with the format in the next few weeks.

Toshiba denies it, but stay tuned. There's likely much more to come in this drama.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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No, not a stake through the heart!
by Aaron_Moore February 15, 2008 9:04 AM PST
Wall-Mart is cutting off the head after Warner, Netflix, Blockbuster, Best-Buy and others have driven multiple stakes into the heart already.
Reply to this comment
vampire lore
by mobydobius February 15, 2008 9:57 AM PST
clearly the editors are deficient in their vampire lore. thanks so much for
clearing that up for us.
How do they even matter?
by AnthonyNYC February 15, 2008 11:29 AM PST
I've yet to even buy a single DVD, nevermind HD-DVD from Walmart or Netflix or BestBuy in my life.
They are too expensive for them anyway.
Costco is where I buy most DVD's and HD-DVD's on impulse and Amazon.com is where I get the Most of them.

Who cares what they do? If HD-DVD sales pick up by June or July they can just as easy announce to start selling again.

I bet they wouldn't sign any contract stating they will Never be allowed to ever sell HD-DVD's again! Ask them to do that, let's see there stand then.
Reply to this comment
Wal-Mart sells a large percentage of DVDs and CDs
by lorax1284 February 15, 2008 11:43 AM PST
...so what they decide matters a lot.

That's it. HD-DVD is over.

I have a hybrid player.

BRING ON THE CLOSEOUT SALES!!!! I'll snap up a lot of titles for $10 or less! Woo Hoo!
Reply to this comment
Ditto that Clearance Hope!
by sommer182 February 15, 2008 11:58 AM PST
Yep, I'd snap up every $10.00 combo format HD-DVD I could find!
Well, there goes the biggest retailer in the US...
by planblove February 15, 2008 11:44 AM PST
Things didn't just go from bad to worse. It went from worse to CHECK MATE. Well, I bought my hd dvd player a few months ago from walmart (only $100) and thank god every movie I bought was a combo hd-dvd/dvd disc so they won't be completely obsolete. Oh well, its still a really good upconversion player. And I do see a PS3 in my not too distant future.
Reply to this comment
Toshiba's Fate
by sommer182 February 15, 2008 11:57 AM PST
Oh well, I won't sweat it. If Toshiba had taken a more active stance with retailers early on this might have been a different story. Goes to show you that consumers don't alway matter the most, dollars up front matter more. Almost all of my 10 HD-DVD's are combo format's that will work on any DVD player, so no big deal when the machine breaks in a few years. Think Toshiba can put all their know-how to work and pump out a Blu-Ray / HD-DVD combo player that is fully compliant on both formats for around $300? That would be a BIG winner for most consumers, and might make it easier for anyone who purchased more than a handful of HD-DVDs.
Reply to this comment
Portable High Def DVD Machine
by sommer182 February 15, 2008 12:02 PM PST
Got another item to wish for--a PORTABLE PLAYER. The BIGGEST reason I don't buy into the High Def was all that much are my kids and my travels. If I can't play the disc in my car or on an airplane in a portable player, I'm not buying that disc. Anyone have any info on if any of the manufacturers are planning on a portable, non-laptop computer, Blu-Ray machine? I had hopes that Toshiba would make a HD-DVD portable soon, but that ain't happen' now.
Reply to this comment
Microsoft finally lost one
by amadensor February 15, 2008 2:11 PM PST
This is the first time since the Bob incident that MS's money and marketing muscle have been unable to control the market. Are things maybe changing for the better?
Reply to this comment
"Why do they matter?" Are you serious?
by minimalist February 15, 2008 2:25 PM PST
40% of all DVD sales go through Wal-Mart. When Wal-Mart says jump, companies jump. If they want to sell for a lower price they have the power to get companies to reformulate their products to shave pennies off of their cost. Wal-Mart matters and matters in a big way.

It is unwise to underestimate their influence in the electronics marketplace.
Reply to this comment
Actually there is a portable BluRay Player.
by joemin97 February 15, 2008 8:55 PM PST
@sommer182
Actually there is a portable BluRay Player sort of its called a PSP for $169.99 because sony is implementing a Blu Ray copy program that will allow you to transfer bluray movies to your PSP to watch on the road. I believe you will need a PS3 which will be updated to allow this function not to mention it is a great Blu Ray Player, plus it is upgradeable to Blu Ray 2.0. With a PC you can also transfer your dvds to you psp as well.
Reply to this comment
This is good news for Toshiba.
by ralfthedog February 16, 2008 12:08 AM PST
Toshiba has been loosing allot of money on every HD player they made. They have also been dumping lots of cash into marketing a dead product. Now they can start selling Blu-ray players for a profit.

I look forward to all the wonderful Blu-ray products from Toshiba, and I look forward to all the fantastic Blu-ray movies from Paramount and Universal. Welcome aboard.
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Blue Ray mandated by Wal-Mart
by viajero_ray February 18, 2008 6:31 AM PST
Is Blue Ray made exclusively in China and HD DVD manufactured elsewhere?

Ray G
Reply to this comment
Bad idea....
by tbbt73 February 19, 2008 7:00 AM PST
Sony always sells expensive products, and quality is so so if compared with Toshiba or Panasonic. I hope something will happen and change the fate. HD DVD will win
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