• On BNET: Online porn struggles for profits
February 11, 2008 9:10 AM PST

How we know who's really won the format war: The Blu-ray makeup line

by Caroline McCarthy
  • Font size
  • Print
  • Post a comment
(Credit: Cargo Cosmetics)

HD DVD, just in case you didn't get the word, you're toast. The cosmetics industry says so, and would like to blow you a high-definition kiss goodbye. Mwah.

Well, sort of. Cargo Cosmetics has launched a new line called Blu_ray, designed for makeup artists who need to adapt to high-definition cameras. Design blog Notcot notes that it's marketed toward filming, photography, bridal makeup jobs, and other occurrences where high technology means that the camera really doesn't lie--those HD cameras can highlight any flaw.

In case you were wondering, it's able to skirt copyright regulations by calling itself Blu_ray rather than Blu-ray.

Originally posted at The Social
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
Recent posts from Crave
Gadgettes Podcast 86: The Body Episode (a FLASHBACK episode!)
Windows Starter Kit refreshed for 2010
Sit your 'tude in the Mood Chair
Big changes in Security Starter Kit 2010
Passive-aggressive gifts for chronically late geeks
Looking under Nissan's Leaf
Micro Four Thirds firmware fun
Prizefight: Samsung Behold II vs. HTC Droid Eris
advertisement

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

The browser battles go on and on

roundup From Firefox to IE and from Chrome to Opera and Safari, there's no sitting still for browser makers looking to keep their products fresh and competitive.

3G wireless still holds promise

The next generation of 4G wireless may get all the headlines, but advanced 3G technology will likely dominate services for the next few years.