Hard drive or pocket flask?

(Credit: Iomega)

(Credit: Metrokane)

You know that business is tight when hard-drive manufacturers start competing for fashion designers to get an edge on one another. But Iomega just became our hands-down favorite for coming up with a portable version that's a looks just like an item that's near to our hearts, quite literally: a flask.

The company is touting its "eGo" line for having decent capacities (160GB to 250GB) at reasonable prices ($140 to $230), according to Slippery Brick. We, however, know subliminal advertising when we see it--especially when it's not so subliminal. All this 2.5-inch drive needs is a USB port that doubles as a spout.