As far as celebrity-branded products are concerned, at least this makes more sense than the J. Lo USB drive. Dr. Dre --never one to miss a marketing opportunity himself--is getting into audio gear with a pair of headphones made by Monster.
But we're not sure if his name alone will justify the $400 price of the "Beats" line when there are so many other high-end headphones on the market. And as MobileWhack says, it might help if there was something current by Dre to listen to.