LaCie's latest designer hard drive: Back in black

(Credit: LaCie)

This is apparently how to market a hard drive in today's computer peripherals market: Hire a French designer, put his name on a black box, and add a strip of blue light to it. Voila! Another work of art.

That's what LaCie has done with the latest of its designer collection, following the "Little Disk" by Sam Hecht and the "Golden Disk" by Ora-Ito. The new LED-adorned offering apparently foregoes a unique name, going simply by "LaCie Hard Disk" by Neil Poulton and offered in sizes ranging from 320GB to 1TB. (The marketing people, however, couldn't resist adding the cheesy phrase "Feel The Glow" underneath it.)

If LaCie is going to pay a lot of money for name-brand designers, we'd just as soon see it come up with another cephalopod like the "Huby."