Note to Nike: Phones aren't shoes

(Credit: KDDI)

Johnny Carson lived by a golden rule of standup comedy: Quit while you're ahead. The longer you try to milk a routine, he'd say, the better the chances that you'll bomb.

If only companies would take that advice. Case in point: Like others, we thought Au's candy-colored "Infobar" phones looked good enough to eat--and that's where it should have stopped. Instead, according to OhGizmo, it's been paired with a retro-looking line of Nikes in coordinated hues.

We realize that Nike has a thing about incorporating technology into its wares--shoes in particular--but a set of matching phones and sneakers? This is one time that we're happy to see a new product sold only in Japan.