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October 15, 2007 7:15 AM PDT

Sony's latest Bravia ad walks like an Egyptian

by Caroline McCarthy

First bouncy balls, then geysers, then bunnies, and now Egypt's pyramids--Sony's rainbow-colored Bravia television ads are just about as Craveable as they get. Now here's a new one, created for the company's Egyptian market, featuring colorful spools of thread unwinding their way down Pharaoh-commissioned ruins.

It's inherently not quite as cool as the San Francisco bouncy balls because the shots of zillions of spools of thread cascading down a side of the Great Pyramid were clearly computer-generated, but it's still pretty. And that's what counts, right?

$10 says Sony does a Bravia ad involving China next.

(Via Notcot.org)

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Disgusting?
by ays9szagycg19oi October 29, 2007 10:44 AM PDT
Not sure why....but if this *isn't* computer generated....and they actually rolled all that down the pyramid. I'm disgusted. It's a world heritage site...a temple and burial ground. Not some f***ing ad-exec's creative latrine.
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