First bouncy balls, then geysers, then bunnies, and now Egypt's pyramids--Sony's rainbow-colored Bravia television ads are just about as Craveable as they get. Now here's a new one, created for the company's Egyptian market, featuring colorful spools of thread unwinding their way down Pharaoh-commissioned ruins.
It's inherently not quite as cool as the San Francisco bouncy balls because the shots of zillions of spools of thread cascading down a side of the Great Pyramid were clearly computer-generated, but it's still pretty. And that's what counts, right?
$10 says Sony does a Bravia ad involving China next.