Nike Amp+ watch wants to make you Rocky

(Credit: Nike)

Someone over at Nike's product design team must be a fan of the crazy watch site Tokyoflash, because the new "Nike Amp+ Sport Remote Control" looks as if it could have come directly from the Japanese retailer's catalog. At least Nike's product goes beyond just the usual indecipherable flashing LED lights, providing "instant voice feedback of a runner's time, distance, calories, and pace" when used with Nike+ Ready shoes and the Nike+ iPod Sport Kit, according to Electronista.

It controls the music, of course, and has a dedicated button that plays the "power song" you've chosen for your exercise theme. But please, no more Eye of the Tiger.

[RoboticUAV]

It looks so much nicer..

I looks much less intimidating on the Nike site... it's still pretty sweet tho...