Video: Starbucks 'Now Playing' through iTunes on the iPhone

While at Starbucks this morning, I noticed some signs on the tables announcing that the "Now Playing" feature was live. This lets you log onto the iTunes music store from your laptop, iPod touch or iPhone and instantly see what song is playing in-store, plus browse and buy music on iTunes.

After adding two Sugar in the Raws and some half-and-half to my Grande drip, I decided to put that iPhone in my pocket to good use. I fired up the iTunes Wi-Fi music store by clicking the little logo and voila!

If only it was that easy...unfortunately, on my very first try, I kept getting a message that I couldn't connect to the iTunes music store because you need to be using Wi-Fi. Apparently my phone was still going through the Edge network.

I went into my iPhone's settings and manually chose the "tmobile" SSID from a list of about two dozen random hotspots (this is New York City) and there it was. A little green Starbucks logo wedged itself into my iTunes store dock, and instantly informed me of the song playing at that very moment inside the 'bucks. I could also purchase the tune for 99 cents, or choose from a list of songs recently played at that location.

The idea here is great--and the implementation is pretty cool, even considering my slight hiccup of manually having to choose the hotspot. There is no T-Mobile login necessary, and although free surfing is limited to the iTunes store, it's still a pretty neat way to discover new music--and better yet--another excuse to use your iPhone, even if it is still early in the morning.

[jayhuck]

Not Impressed

You've got to be kidding me? The only use I have for my WiFi iPhone at
Starbucks is to use the iTunes store?? I can go across the street to an as-
good coffee shop and get all the WiFi I need for free. I thought Starbucks
was actually going to let iPhone users use the wifi network. I see now, since
that isn't the case, that there is no reason for me to go there at all.

What is up with Apple and all of the tiny, little speck of crumbs its throwing to
its fans and iPhone purchasers? I keep holding out hope that Apple is going
to do something great with this phone, and everytime they attempt something
I'm disappointed. I don't think I'm asking for the mood here Steve!!! Gees

[J.G.]

I look forward to Starbucks iTunes Wi-Fi here

I find myself interested in music I hear playing at Starbucks often enough that
believe free Wi-Fi access to iTunes is a good idea. I don't know why anyone
would think that Tmobile is going to give away the whole enchilada. It is a
business, you know.