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September 28, 2007 3:43 AM PDT

Hello Kitty coming out of our ears

by Mike Yamamoto
(Credit: Sanrio)

With all due respect (which isn't saying much), Hello Kitty's electronics products aren't usually associated with the highest of technologies, especially where music is concerned. So it comes as some surprise to see its latest gadget featuring Bluetooth specs.

The Sanrio empire is now offering a set of wireless earphones using the technology for $135, a fairly high price for items of this kind as far as the evil feline's products go. But even more curious, Hello Kitty Hell says the buds are being marketed toward male teenagers, claiming that they're "great for listening to music, school courses, the TV and while playing video games."

Clearly, the business of world domination is a gender-neutral one.

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Add a Comment (Log in or register)
Uhhhhhhhhh...
by HooHaa September 28, 2007 5:19 AM PDT
Must be a translation issue. What "boy" is going to buy this?
Reply to this comment
Uhhh.. You NEED to ask...?
by Wolfie2k5 September 28, 2007 7:01 AM PDT
Clearly, the very, very young who are oblivious to any possible social stigma that may come with the owing/wearing of a clearly feminine themed gizmo like this... I'm talking 4-5 yrs old tops.
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