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September 24, 2007 1:32 PM PDT

When Legos and iPods mate

by Mike Yamamoto
(Credit: 10x10)

You know a toy has reached rarefied status when dishwashers are designed specifically to clean it, an honor that's been bestowed upon the almighty Lego. And now that the little plastic bricks have reached a point of ubiquity matched by the iPod, it seems only fitting that the two cultural icons combine forces.

South Korea's 10x10 is offering just that, in the form of what looks like a Lego that's really an iPod dock. It even has "some scrawny little speakers built in," according to Technabob--just don't expect concert-quality sound, especially for $16. We think Steve and Woz would approve.

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The plural of Lego is Lego
by royauty September 25, 2007 11:06 AM PDT
I know it's a bit nitpicky, but the Danes have spoken...
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its the other way round
by Dr Bizaro September 25, 2007 3:08 PM PDT
It is not at all the case that "now that the little plastic bricks have reached a point of ubiquity matched by the iPod" but that the iPod has reached a point of ubiquity matched by the little plastic bricks"... tut tut
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The registered trademark LEGOŽ
by LEGO Legal October 10, 2007 12:36 AM PDT
In order to avoid any misunderstanding, we would like to point out that the building bricks shown in the picture are not genuine LEGOŽ building bricks manufactured by the LEGO Group. The LEGO Group does not authorize or endorse this product. As trademark owners we are under the obligation to police our trademark. Use of the registered trademark LEGO for products not originating from the LEGO Group is misleading and may cause confusion. Therefore, the trademark LEGO cannot be used for this product. As we have no reason whatsoever to believe that you have intended to harm our trademark, we hope that you will understand and respect our position. - Harriet Lassen, LEGO Juris A/S.
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Well...I see the trademark police have been here
by make_or_break January 28, 2008 10:46 PM PST
Surprised you haven't hit up on some of the other sites posting stories featuring this silly device. Frankly, it's a little [i]hard[/i] to get excited about [i]any[/i] of this.

I don't suppose Mega Blocks got themselves into a twitter over the fact that [i]their[/i] name was never mentioned in this thread before now.
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