This story's been puttering around the blogs for the last few days, but I missed it until I saw an entry on our sister site Gamespot. It goes like this: Some U.K.-based analyst firm, Screen Digest, has issued a report saying that the HD DVD vs. Blu-ray war is destined not to have a winner--it's going to end in a stalemate. But that's not necessarily the end of the world, the report suggests.
Sure, there's been all this talk lately about studios switching sides for money, but what the report implies is that if everybody would just accept the fact that neither side is giving in, it would be better for everyone. Yes, that way studios could simply issue both HD DVD and Blu-ray releases of their movies, reach a wider audience, and not lose out on potential revenue.
Frankly, I hadn't considered this scenario. It's possible, but I still think it unlikely--at least the "peaceful" part. The two sides seem pretty dug into their trenches and actually appear to be enjoying the battle. This is two big Japanese companies going at it with a lot of honor at stake. Furthermore, Sony, which owns several studios, isn't going to let them go HD DVD. Or to put it another way, do you think Microsoft would put out Halo 3 or Gears of War for the PlayStation 3? Sure, it might mean plenty of extra sales, but it would also mean losing a big competitive advantage.
So, I say, a Cold War with no end. They're going to slog it out until someone's says uncle--or not. And yeah, if they keep at it long enough, people will just start to ignore them both. Look at DVD-Audio vs. SACD. They're at peace--as in Rest in Peace.
Am I wrong?