There have been a bunch of busy little bees at Samsung's luxury phone division of late. Not only are they coyly working on the release of the "Serenata" handset, the successor to Bang & Olufsen's controversial "Serene," but they're also hard at work on the anticipated Armani phone that has stirred a bit of buzz as well.
Yet the mysterious designer handset has finally been revealed--and it's apparently somewhat underwhelming. The new Armani phone made an appearance at a dealer show in Holland, according to U.K.-based Pocket-lint, and it's basically Samsung's SGH-P520 model that's already been announced. Talk about a letdown.
It's not that the P520 is a slouch--the tri-band handset has a touch screen, 3-megapixel camera and Wi-Fi connection options in a sleek iPhone-like casing--but it doesn't have nearly the wow factor of other fashion-house phones, such as Prada's, and it's certainly more mundane than Samsung's B&O experiments. But perhaps that's an important point to note: With so many partnerships in the works, maybe Samsung's designers simply ran out of ideas.