LaCie is a tech company that understands design and marketing. Even though it's in the business of computer peripherals and components--products that don't exactly scream glamour on their own--it's never shy to apply its creative notions to items as diverse as speakers and USB hubs. But the company may have truly outdone itself with its latest effort, finding beauty in the most unlikely of subjects: an external hard drive.
The "Golden Disk" could easily be sitting in a modern art display somewhere, a "sleek, liquid-inspired device" in a reflective case created by French designer Ora-Ito. The 500GB drive even includes a small amount of real gold, according to Slippery Brick, so it actually lives up to its billing. Which is a lot more than we can say of other claims out there, not to mention those with decidedly inferior designs.