We're admittedly confused by the press release for Lenovo's ThinkPad Reserve that went across the wires this morning. We already wrote about the leather case, the white-glove service and support, and the (ahem) $5,000 price tag in June. The formerly secretive marketing Web site has had plenty of specs available for months. But today, it seems, marks the official unveiling of the fancy-pants limited-edition laptop, which was created to celebrate the ThinkPad's 15th anniversary.
The specs--Centrino Pro with a Core 2 Duo L7500 processor, 2GB of RAM, and a 160GB hard drive--are fairly typical for a ThinkPad (though we suspect that low-voltage processor is a concession to the difficulty of cooling a completely leather-bound laptop). But the real reason to buy the ThinkPad Reserve rests in its gourmet service and support package. Every owner is assigned a member of the "Executive Support Staff" who helps set up the ThinkPad and schedules routine maintenance. For the duration of the laptop's three-year warranty, users can call or IM the concierge service 24 hours a day; Lenovo also promises on-site service within 4 hours in most major cities across the globe.
It's easy to scoff at the ThinkPad Reserve's ridiculously high price tag--$5,000 could easily buy you a far more powerful machine. But then again, this is not a laptop for the lumpen; today's press release includes a testimonial from the president and CEO of an international IT company. Exactly the kind of person, we imagine, who could afford to pay for a little luxury.