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August 30, 2007 3:49 PM PDT

iPod to Zune: Heads, I win; tails, you lose

by Donald Bell
Photo of rumored Zune MP3 player.

Welcome to the wow-ish.

(Credit: Gizmodo)

With the new iPod announcement looming on the horizon, there really couldn't be a worse time for the Zune to be unveiled. The folks over at Gizmodo got their mitts on a what could potentially be marketing material showcasing a new line of flash-based and hard-drive-based Zune players (see photo). Whether the photo is accurate or not, the next question (especially in the light of incoming iPods) is a resounding "So what?"

Could it be an Flash player with Wi-Fi and integrated wireless music downloads? If it is, I saw it already when it was called the SanDisk Sansa Connect. Maybe, if the rumors back in April have any validity, it'll be a Zune phone. Looks unlikely.

I just feel bad for Zune either way. If the photos are accurate, they've lost the element of surprise and the opportunity to explain what might be cool about this new Zune series. Even if the photos are phony, consumers will think they've glimpsed the unimpressive new Zunes and have all the more reason to let Steve Jobs sweep them off their feet on Wednesday.

Let's all hope that Zune has an ace up its sleeve here. The world has enough average MP3 players. Please, Zune, make me eat my words.

Donald Bell is CNET Reviews' senior editor for MP3 players and portable audio, and one half of the MP3 Insider blog and weekly podcast. He also likes getting his hands dirty with digital audio tools for musicians and DJs.
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Add a Comment (Log in or register)
Poor Zune, nobody loves you,
by warrenrichards10 September 1, 2007 10:34 PM PDT
I held out from buying an IPod for 3 years, then I caved, the MP3 market is saturated now ,(good for consumers) so the poor Zune is now considered the "bland" cusion to the IPod, nice personality, but you wouldn't want to be seen in public with her,
Reply to this comment
Poor Zune, nobody loves you,
by warrenrichards10 September 1, 2007 10:34 PM PDT
I held out from buying an IPod for 3 years, then I caved, the MP3 market is saturated now ,(good for consumers) so the poor Zune is now considered the "bland" cusion to the IPod, nice personality, but you wouldn't want to be seen in public with her,
Reply to this comment
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