• On TV.com: Why Is Everyone in TV High School SO OLD
August 15, 2007 5:00 AM PDT

Latest fashion gadget: Hearing aids?

by Mike Yamamoto
  • Font size
  • Print
  • 2 comments
(Credit: Mobile Magazine)

It's not unusual--and a good thing, in our opinion--for designers to come up with ways to de-stigmatize diseases, as we've seen with such products as fashionable asthma inhaler cases. What we didn't anticipate, though, was that hearing aids would be the next cause.

Although they may look like new Bluetooth headsets, the items pictured here are actually "Personal Communication Aids" created by the Phonak Group, which describes them as "the ultimate high-tech accessory," according to Inventor Spot. The Swiss company is apparently targeting those Boomers who actually believe that stuff about 50 being the new 37 or whatever.

The devices do enhance sound quality as well as sheer volume, according to the company, so some will undoubtedly try to pass them off as super-high-end headsets. And why not? At prices between $1,500 and $3,500, buyers should be able to call them whatever they want.

Recent posts from Crave
Can new ThinkPads keep their Edge? ThinkPad Edge 13-inch First Take
Blackfire Research to launch Wi-Fi speakers for cell phones, computers
Helium HDBT-990 is no watch phone
ThinkPad X100e: A Netbook for professionals
Bad hair day: Bayonetta hands-on
BMW launches free M Power iPhone application
Technocel T360 is one basic headset
Spanish robot can name that tune
Add a Comment (Log in or register)
It's about time
by tsaot August 15, 2007 7:23 AM PDT
I've been waiting for something along this line to show up for a while now. I personally don't need one of these devices, but I've met some people who are embarrased by their hearing aides which, quite frankly, are a bit ugly. Face it, making a device that sits on the side of your head flesh toned doesn't make it invisible so you might as well make it look good.
Reply to this comment
It's about time
by tsaot August 15, 2007 7:23 AM PDT
I've been waiting for something along this line to show up for a while now. I personally don't need one of these devices, but I've met some people who are embarrased by their hearing aides which, quite frankly, are a bit ugly. Face it, making a device that sits on the side of your head flesh toned doesn't make it invisible so you might as well make it look good.
Reply to this comment
advertisement

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

Five New Year's resolutions for Google

Stakes are high as Google attempts to maintain one of the Internet's greatest cash machines while pushing into new and risky markets.
• Android event set for Jan. 5

For eBay sellers, a holiday hamster hangover

The gift frenzy over Zhu Zhu Pets leaves some power sellers feeling like they've just run a marathon--but the steep price tags lead to some impressive profits.