The Transformers blockbuster has been a classic example of profiting from media obsession: Once a trend catches fire, there's just no stopping it. And the latest merchandizing spinoff--jewelry--just proves the point even more.
But if anything can trump the resurgence of "Optimus Prime," it's that icon of all icons, the iPhone. And in true Apple fashion, we would never expect something so cheesy as a mini-joystick pendant. GeekSugar, therefore, has come up with an elegant concept that we think would make even Steve Jobs crane his black turtleneck for a second look: Tiffany-made "iGems." Brilliant.