• On TV.com: Julie is HOT (and so is TV in a FLASH)
July 12, 2007 7:43 AM PDT

E3 after-hours party: Geeks on a bull

by Caroline McCarthy

We can't work all the time, you know. Those of us at this year's E3--reporters, analysts, game developers, and so on--have been more or less running back and forth between meetings and events at various hotels around the Santa Monica coast, wishing we were sitting on the beach rather than being tragically forced to try out new Xbox games that aren't on the market yet. (Woe is us.) But that all changes after about 6 p.m., when a whole host of software companies make us feel better by throwing parties and treating us to free food and an open bar.

One of the E3-related shindigs on Wednesday night was the Bethesda Softworks party at a delightfully cheesy Sunset Boulevard joint known as the Saddle Ranch Chop House.

It was a good half-hour drive out of the way, and there were plenty of other game companies that threw parties that night, but this one had a mechanical bull. (Not sure about where you're from, but on my home turf, ride-the-bull attractions are pretty rare. I think there's a total of two of them on the entire island of Manhattan.) Check out what happens when a bunch of geeks invade a bar that looks like it fell out of Disney World's Frontierland...and try to conquer a piece of "interactive entertainment" that doesn't involve a console or a joystick.

As you can see from the extensive footage above, the average E3 attendee does not appear to be particularly good at bull riding. Maybe the Wii Balance Board could help with that.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
Recent posts from Crave
How your cell phone can diagnose disease
Apple Store opens in the Louvre: Where next?
OOMouse has more buttons than a shirt
Gigaware remote adds HD radio to the iPhone and iPod Touch
The 404 463: Where we're not that funny, but at least we try
Hands-on: Netflix streaming on the PS3
Sony Eco TV turns off when you leave the room
New Atom Netbooks coming for CES?
Add a Comment (Log in or register)
Those geeks should really take off their glasses
by thatcherm July 12, 2007 8:19 AM PDT
Reply to this comment
Those geeks should really take off their glasses
by thatcherm July 12, 2007 8:19 AM PDT
Reply to this comment

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

After 5 years, Firefox faces new challenges

Mozilla helped reshape the Web since releasing Firefox 1.0 five years ago. Now it's got a reawakened Microsoft and Google Chrome to reckon with.

There's a map for that: GPS or smartphone?

Almost every handset comes with mapping software these days, but standalone GPS devices are becoming more affordable than ever.