As colleagues Will Greenwald and Neha Tiwari have noted, the new Transformers movie will mean big bucks in the toy and games market. But not everyone can get away with wearing an "Optimus Prime Voice Changer Helmet" to work, let alone past most conscious security guards.
So Haier is making it possible for so-called mature adults to show their allegience to bot culture with a laptop. Granted, it's basically a G70 notebook with a decal, as Engadget notes, though it does have a 17-inch screen, 2GB of memory and a 120GB hard drive. It also looks kind of bulky and is somewhat reminiscent of the refrigerators that made Haier famous.
The real Transformer paydirt, however, is yet to come. It's only a matter of time before the "Convoy iPod Docking Bay" is modded for the iPhone.