Apod hopes to be breath of fresh air

(Credit: Ben Oakley Design)

It's depressing, but the steady growth of asthma sufferers worldwide has given rise to more everyday products to deal with the disease. A few months ago, for example, we even saw a snorkel made for those with the affliction. Now, taking some design (and marketing) cues from the gadget world, a U.K. creative team has come up with the "Apod," a line of cases for the pocket inhalers used by those with the chronic respiratory ailment. The brightly colored Apods could prove especially important in de-stigmatizing the inhalers because so many asthma sufferers are children.