April 25, 2007 9:40 AM PDT
Turn your Nikes into a Megatron
(Credit:
Takara Tomy)
Nike seems to have joined GM on the Transformers bandwagon.
Manolo's Shoe Blog--yes, we even read shoe blogs here at Crave--noticed these Transformers that convert from a sneaker into a toy robot. The fake sneakers, which come as the characters Convoy or Megatron, are half-size replicas of actual Nike sneakers and even come in a shoebox. (Have fun explaining these to airport security.)
The sneakers, available this May for about $30 from Takara Tomy, are no doubt part of the marketing blitz for the July 4 release of the new Transformers action movie. A Japanese ad for Nike Air Max Q sneakers, showing a pretty incredible life-size transformation, has already been put up on YouTube.
In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. E-mail her at candacelombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET. 
