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RIM tells developers to have more fun

The BlackBerry maker issues APIs for more lifestyle applications.

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BlackBerry is branching out. Beginning Tuesday, Research In Motion will open the BlackBerry platform further by offering developers APIs (application programming interfaces) that allow them to make more interesting lifestyle-oriented applications.

BlackBerry (Credit: Research In Motion)

Having customer relationship management software on your smart phone is cool and all, but soon BlackBerry addicts will have access to applications that are far more consumer oriented: apps with embedded audio and video, more location-based services, support for better 3D graphics, and more customizable wallpaper and ringtones.

The new collection of BlackBerry APIs are based on the industry standard Java Micro Edition.

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