• On MovieTome: See the villain of IRON MAN 2!
March 20, 2007 10:55 AM PDT

Toshiba chops $100 off HD DVD player

by David Carnoy
  • Font size
  • Print
  • 13 comments

Ah, the art of blogging. Today, AOL's Engadget reported that according to some alleged retail insiders who frequent the AVS Forum message boards, the much-rumored price drop on HD DVD players is about to become a reality. According to said blogger, on April 1 the HD-A2 will be repriced at $399 MSRP (down from $499) and the $799 HD-XA2 will also shed $100. That all may be true, but the fact is a quick check over at Amazon would reveal that the price cuts are already in effect. The HD-A2 is $356.99 and the HD-XA2 is sitting at a cool $599.99.

The HD-A2 is now only $356.99 at Amazon.

(Credit: Toshiba)

Lazy reporting aside (we are all guilty of it at one time or another), the big question is whether the price cuts will actually make a serious difference. At this point, the majority of sales of next-gen DVD players appear tied to the game consoles (the PS3 has a built-in Blu-ray, and the XBox 360 has an add-on HD DVD player for $200), and neither format stands to make big gains in the standalone market until the players get down below $250--and maybe even less.

I don't want to call Toshiba desperate, but when it's offering five free HD DVD movies with the purchase of a player, that sounds like the company is having trouble enticing folks to buy in. (If my memory serves, in the early days of DVD, some companies were offering three free DVDs, but not as many as five.) It also doesn't help when the New York Post is writing articles that quote analysts saying retailers will be pulling the plug on HD DVD in 2008. True, it's the Post. But people make a bad habit of believing what they read.

Via: Engadget

Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter.
Recent posts from Crave
Kid-friendly headphones
Moto Cliq gets software update
A necktie for music-loving commuters
Everything you need to know about buying a laptop this holiday season
Gimmicks are the new megapixels
On Call: All about the Droid
Twitter founder formally unveils 'Square' project
AT&T now has 'voice mail to text'
Add a Comment (Log in or register) (13 Comments)
  • prev
  • 1
  • next
People should just wait...
by dawgs1564 March 20, 2007 12:09 PM PDT
Don't waste your money. If you've already spent thousands of dollars on substandard HDTVs, then you'd really hate yourself if you spend more on a player that will be out of date in a year or so. My advice...wait until Christmas this year to get a full 1080 HDTV and get a HD player next year. By the way, who has enough money to buy HD movies???
Reply to this comment
Nice - non-1080 HDTVs are "substandard"
by JamiLeeD March 20, 2007 3:44 PM PDT
What, they are not real HDTVs?
A quick correction
by loopyjoe99 March 20, 2007 12:20 PM PDT
I remember my first DVD player was a really nice Sony from before progressive scan. And it will still rival some of the best progressive scan players today. Thay gave me 5 free DVD's with the purchase.
Reply to this comment
Not true!!
by mjarnold March 20, 2007 1:43 PM PDT
Toshiba is not desperate. Back in the day when I bought my Panasonic DVD player, I got a coupon for 5 free DVDs. So I don't think that comment holds any water.
Reply to this comment
Buy Blu-ray!!! HD DUD is doomed...
by dentalrep March 20, 2007 3:02 PM PDT
This is just another example of how desperate HD DUD is getting. Maybe they can give away even more movies to get people to switch. That's right, they haven't been releasing any new movies. Maybe they should have went after getting more content than dropping their pants.
Reply to this comment
We don't care who wins. Just get below $200
by dfichtner March 20, 2007 6:13 PM PDT
Don't care who wins.

Just get below $200.

Until then, the switch just isn't worth it to me, and a lot of people out there. Above $200, and it's an audio/videophile niche product.
Reply to this comment
HD-DVD is doomed
by BCF1968 March 21, 2007 12:09 AM PDT
Sony had it right to make the PS3 Blu-ray. Also content is king. By the end of the year both Spiderman 3 and Pirates of the Caribean 3 will be on Blu-ray only, no HD-DVD version. Don't tell me that doesn't make a difference.

Once Universal sees the light and starts offering movies on blu-ray format it's will really be over for HD-DVD. And they will. Money talks and when you are going to have 10 times the amount of blu-ray players out there vs HD-DVD players they are going to want some of that market.
Reply to this comment
Content does matter
by make_or_break March 21, 2007 9:32 AM PDT
But only so far as people are willing to adopt the technology. Price is still key in getting people to bite on any format, both for the equipment AND the media itself. Frankly, there are VERY FEW films that are currently available that just make me want to upgrade to a hi-def version (and pay the extra cost) over the standard DVD release.

Considering the total lack of interest in both discounted BluRay and HD-DVD discs at the closing sale of a local CompUSA I saw recently (but still priced higher than the standard DVD version at regular, off-sale prices), I'd say at this point the HD market is still very much up in the air.

As for who wins the format war...BluRay does have its definite advantages in terms of potential for storage, but no one looking strictly as a home theater consumer really cares about that. Moreover, it costs money to create hi-def content; to fill either a BluRay or HD-DVD to its capacity with hi-def content only goes to DECREASE the amount of PROFIT the particular movie studio clears with any given release. And the studios can't have that now, can they? At least not until the [b]'Super Mega Ultimate Son of Director's Cut Courtesy of the Producer's Vision by way of The Financial Backer's Money Grubbing Dream'[/b] version, which should be about the 10th or 12th generation release of any said film, I'd wager a guess upon.

I'd say the first format to have a $100 machine on the market will likely get my support. But even then, if the media still carries a significant premium over standard DVDs, I'd guess that I'm going to be extremely selective on which HD movies I buy no matter how good my flat panel TV is.
No, not really
by usadingo March 24, 2007 7:17 AM PDT
HD-DVD already has a lot of content, and it's at a lower price. CNET needs to get out of bed with Sony and realize that slashing prices doesn't mean they're failing - it means they're winning. The key in a format war is getting your prices down faster than the other guy. HD-DVD is doing that. They're also making more sense.
Unlike Blu-Ray, most of their discs are combo discs with HD-DVD on one side, and HD-DVD on the other. That means you can still use the disc in your portable DVD player. You can't with Blu-Ray. Also, as stated before, the players cost at least half as much. HD-DVD also offers 1080p, and HDMI 1.3 - all at a lower cost.
Don't forget that some disc manufacturers are going to be releasing discs in both formats on the same disc. Blu-Ray one side, HD-DVD the other. If a disc has both formats, why buy the more expensive player?
Sony is continuing it's technology trend. Just give it time. Pretty soon Blu-Ray will be added to the list with the Betamax, UMD, Minidisc, Memory Stick, etc.
Price Is Key
by bl105 March 21, 2007 7:15 AM PDT
Toshiba is definately heading in the right direction with the price drop. I still watch regular DVDs in a $50 player from Target and the quality is phenomenal on an LCD, you would have to be nuts (or rich) to upgrade to HD or Blu-Ray at the current prices. I think the first format to crack the $100 barrier for the players and the $20 for the media will run away with the market.
Reply to this comment
Waiting for one format to die....
by sk8flawzz March 21, 2007 9:40 AM PDT
or some kind of dual-player to go below 300
i wont be watching in hi-def at home for a whiiiile
Reply to this comment
This would help.
by jjeffeory March 24, 2007 11:54 PM PDT
Stop charging outrageous prices. Make all releases $19.99. You'll sell more movies. $25+ per movie is too much. I own 6 HD movies. I'd buy twice that many by now at $19.99. Also, you need to bring out more movies. Even old ones. Bring out more movies. Even old ones.
Reply to this comment
The lower price machine will survive
by yoon shay choo March 27, 2007 8:57 PM PDT
I totally agree with usadingo. The lower price machine will always win. Most people don't care about the marginal superior quality in performance of either machine. Correct me if I am wrong, most people who own HDTVs or SDTV don't play video games either. Which ever machine hit below $200 mark Canadian will get my dough. For the time being I am still for Toshiba. Viva Toshiba! Come to think of it, Viva Blu-ray just doesn't sound right.
Reply to this comment
(13 Comments)
  • prev
  • 1
  • next
advertisement
advertisement

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

Inside the Apple, er, Microsoft Store

Although Redmond's foray into retail bears a big resemblance to Apple's approach, Microsoft has added some distinctive features to draw casual PC buyers and techies alike.

Big marketing budget drives Moto Droid sales

Verizon and Motorola are spending big bucks--$100 million--on marketing the new smartphone, and it looks like it will pay off with 1 million devices sold by year's end.