We surrender. Hello Kitty has now invaded every aspect of life, including the very air we breathe.
The evil feline's latest incarnation is an air purifier being marketed first, of course, at Sanrio stores in Japan. Not only does it promise to reverse the negative ions at home, but Plastic Bamboo says it will also cleanse the oxygen in our cars if we use its cigarette lighter adapter.
If a pink bow begins to grow out of our expanding heads, you'll know we've been already been exposed.