'Lost' secrets revealed: Gates, Ballmer run Dharma Initiative

(Credit: Monkey Bites)

I was perusing some backlogged posts in my Google Reader when I came across this little gem from Monkey Bites: Microsoft soda available in the lobby of last week's Microsoft Research TechFest. It probably tasted super gross, so it's not like I'm scrambling to get my hands on any. (Disclaimer: I'm a Mac user.)

But it did make me think of an earlier post on Crave in which we showcased a Web site that was making it possible for you to replicate Lost's notorious white label (literally), Dharma Initiative-branded food and drinks. For some reason, my immediate thought upon seeing those pictures of Microsoft soda was, "Hey, they're like the Dharma Initiative."

(Credit: Insanely Great Tees)

Think about it. Bill Gates is fabulously wealthy, a major player in global technology and industry, and he's trying to save the world. He probably owns a few remote islands, too. Coincidence? I think not.

You think Steve Ballmer sometimes wears an eyepatch in his spare time? Or maybe a fake beard?