March 9, 2007 1:32 PM PST

Sony shows new SLRs, expands lens range

by Stephen Shankland
  • Font size
  • Print
  • Post a comment

LAS VEGAS--The ability to change lenses is one of the chief advantages of SLR cameras, and Sony is trying hard to build out that part of its SLR line. The company already has introduced 21 lenses, and it plans to sell more than five new lenses this year, the company said here at the Photo Marketing Association trade show.

Sony's new high-end amateur SLR

Sony's new high-end amateur SLR, left

(Credit: Stephen Shankland/CNET Networks)
Sony's high-end SLR

Sony's high-end SLR

(Credit: Stephen Shankland/CNET Networks)
Sony's super-telephoto and other new lenses

Sony's super-telephoto and other new lenses

(Credit: Stephen Shankland/CNET Networks)
Sony telephoto lens prototypes

Sony telephoto lens prototypes

(Credit: Stephen Shankland/CNET Networks)

At a news conference Thursday, Sony described three of the lenses in some detail--a 24-70mm F/2.8, a 70-300mm F/4.5-5.6 and an 18-250mm F/3.5-6.3. But at its booth, it showed eight new models.

The models are a large-aperture standard zoom, a large-aperture wide-angle zoom, a super-telephoto zoom, a super-telephoto with a fixed focal length, a regular telephoto with a fixed focal length, a wide-angle with a fixed focal length, a regular telephoto zoom and a large-aperture wide-angle with a fixed focal length.

Sony only began selling its first SLR, the Alpha 100, last year. Sony also plans two higher-end SLRs, a model for high-end amateur photographers to arrive this year and a professional-level flagship model to arrive later.

The Japanese company showed both models at the show.

Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
Recent posts from Crave
Mitsubishi's bar serves up best TV sound
Need for Speed shifts onto the iPhone, again
Yotaro the crying baby-bot teaches parenting skills
This coffee mug stirs itself
Tax prep preview: Which DIY app is right for you?
Digital City 63: 'Avatar,' 3D PS3, CES, oh my!
Vestalife Firefly isn't as cutsie the name implies
Let Gramps crank up the volume with TV Ears
advertisement

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

Behind the scenes: NORAD's Santa tracker

For decades, the defense group has let you follow the Christmas Eve travels of the jolly old elf. These days, technology is playing a bigger role than ever.

Intel redesigns Atom chip for Netbooks

The chipmaker officially announces the next generation of its popular Atom CPUs for Netbooks, the N450, weeks before the CES trade show.