Lensbabies makes the jump to medium-format cameras

Lensbabies' selective-focus lenses now are available for Pentax and Mamiya medium-format cameras.

March 7, 2007 5:33 PM PST Follow @stshank

LAS VEGAS--Lensbabies, a manufacturer of lenses that focus selectively on small portions of an image, has made the jump to medium-format cameras.

Lensbabies' new lenses for medium-format cameras

(Credit: Lensbabies)

The company's Lensbaby 3G model now is available for Pentax 67 and Mamiya 645 camera bodies, the company announced here at the Photo Marketing Association trade show. Medium-format cameras use film or an image sensor larger than with conventional SLR cameras for higher-quality images.

The three-year-old Portland, Ore.-based company announced the new $380 models at the Photo Marketing Association trade show here Wednesday. The 3G model for SLR cameras is a notch cheaper at $270 for the 3G, $150 for the 2.0 model and $96 for the original.

"We've been getting a lot of requests from studio photographers," said Chief Executive Sam Pardue, but the company couldn't release a medium-format version until the 3G model was available. Medium-format cameras need the newer model's adjusting screws for easy operation, he said.

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