To celebrate the launch of its all-new Auris at the 2007 Geneva auto show, Toyota built a show version with a chrome body. The chrome Auris certainly stands out on the show floor, but Toyota makes no attempt to suggest any metaphor between the show car and the launch in its marketing materials. The new Auris is a C-segment hatchback for Europe, coming in three- and five-door versions. Toyota emphasizes that it's the tallest car in its class. It's available with either a 1.4-liter or 1.6-liter four-cylinder gas engine, or a range of three diesel engines. Besides its chrome body, the show car gets 18-inch alloy wheels, Brembo brakes, and a sports suspension. Notes to Toyota marketing: Use chrome as a metaphor for the shiny, new Auris. Or have the show car done in a gold body color and play up the idea of Auris as Latin for "gold."
(Credit: CNET Networks)
Apps to help adjust to daylight saving
This Sunday morning, our clocks spring forward one hour to mark the beginning of daylight saving time. While it might be nice for some to have more light at the end of the day, it can be tough for bodies to adjust to darker mornings. In this Tech Minute, CNET's Kara Tsuboi reports on some ways technology can help ease the transition.