Last Friday we reported on a quote from TV Week that Sony President and COO Stan Glasgow said Sony had plans to cut prices on its Blu-ray players to $299 by the end of the year. Well, don't update your Christmas list just yet. According to a Sony representative, Glasgow was misquoted. What Glasgow said, apparently, was that he felt the $299 price would be the tipping point where the average consumer would start to consider buying a Blu-ray player. Indeed, the Sony spokesman went on to specify that the company has no plans to roll out a Blu-ray player at that price point in 2007. That makes a lot more sense considering that Sony just announced a $600 Blu-ray player for this summer, and Glasgow basically said the same thing in an interview with CNET in January.
While the clarification makes more sense, we're not quite sure if we agree with Glasgow's assessment that $299 will be a tipping point for Blu-ray. While the price of the player may not be prohibitive, you still need to buy Blu-ray movies to get a high-definition picture--and the idea of rebuying movies in HD seemed to bother a lot of CNET users in our Screening Room forum. On the other hand, $299 is probably the price point where it might start making sense to buy a standard format Blu-ray player over a $500 20GB PlayStation 3. No matter what, Blu-ray and HD DVD still have a ways to go before they can convince the average consumer to make the high-def jump.