• On CBSSports.com: Mike Tyson's daughter dies in accident
February 27, 2007 5:00 AM PST

Sony breeds bevies of Bravias

by David Katzmaier
Sony KDL-46S3000

Sony's KDL-46S3000 is one of seven new LCDs.

(Credit: Sony)
Sony KDL-40V3000

Sony's V3000 series includes 1080p resolution.

(Credit: Sony)
Sony KDL-34XBR4

Sony's KDL-34XBR4: Best features of the bunch.

(Credit: Sony)

Just when you thought Sony's 2006 lineup of flat-panel LCD HDTVs was getting a little long in the tooth, out come the 2007 models. Today the company announced seven new Bravias, an acronym for--I kid you not--"Best Resolution Audio Visual Integrated Architecture." In fact, a whole press release was dedicated to how Sony intends to extend the brand to nontelevision products, like home-theater systems, but I doubt anyone outside Sony's marketing department cares. And if you happen to care about how much you'll be asked to spend on the new TVs, you're out of luck: Sony didn't announce pricing.

The most basic series, the KDL-S3000 line that succeeds the current KDL-S2000 line, consists of four models sized at 26, 32, 40, and 46 inches. Each has a native resolution of 1,366x768. All but the 26-inch model have an improved backlight, which is said to help color reproduction, and the 40- and 46-inch models add 10-bit color, which should cut down on false contouring. Their styling is mostly black with a silver frame and rounded corners. Sony did deign to specify that it would ship the 26-inch model in summer and the others sometime this spring.

The step-up KDL-V3000 series includes a 40- and a 46-inch model, both shipping this summer. They up the ante with 1,920x1,080 (aka 1080p) native resolution and also include the improved backlight, 10-bit color, and an entirely black cabinet with sharp corners. Their HDMI inputs can handle 1080p/60 and 1080p/24 sources. The company didn't specify whether the sets could change refresh rates to a multiple of 24, which could help improve picture quality.

Finally Sony announced its only HDTV that deserves the "XBR" label, the KDL-32XBR4 (available sometime this spring). This 32-inch, 1,366x768 LCD TV has all of the features of the V3000 series but adds a 120Hz scan rate, which has the effect of "eliminating image blurring and motion artifacts like 'judder,'" according to the press release. It also offers a third HDMI input along with the ability to input PC signals via one of the HDMI ports. We expect this feature set to be indicative of larger XBR4 models sure to be announced later this year.

Sony also announced new rear-projection LCD TVs and more details on its Bravia Internet Link product, with which all seven of the above LCDs are compatible.

David Katzmaier reviews HDTVs for CNET. E-mail David.
Recent posts from Crave
Poll: Why don't you have an iPod or MP3 player?
Oppo's affordabe high-end Blu-ray player is here
iPhone 3GS jailbreak, 'purplera1n,' hits Web
Apple patents point to haptics, fingerprints, RFID
Friday Poll: We the ppl--imagining a digital 1776
Gadgettes 144: The Childhood Nostalgia Episode
Duet D8 is no iPhone clone
Rocking out with stereo Bluetooth
Add a Comment (Log in or register) (6 Comments)
  • prev
  • 1
  • next
New XBR LCDs?
by acahir February 27, 2007 1:27 PM PST
What about new XBR models? I've been thinking about the KDL-40XBR3, but
want to see what the new models will bring for features and price drops. Any
news?
Reply to this comment
its a nice tv
by ghfsfdgd February 27, 2007 3:41 PM PST
i thik you should ither et it now or get a newer. the model you choose is very nice. If you can w8 then get the newer models
New XBR LCDs?
by acahir February 27, 2007 1:27 PM PST
What about new XBR models? I've been thinking about the KDL-40XBR3, but
want to see what the new models will bring for features and price drops. Any
news?
Reply to this comment
its a nice tv
by ghfsfdgd February 27, 2007 3:41 PM PST
i thik you should ither et it now or get a newer. the model you choose is very nice. If you can w8 then get the newer models
new XBRs for 2007
by jbbloom March 2, 2007 12:11 PM PST
Is there a replacement model for the current 52" XRB lcd?
Reply to this comment
new XBRs for 2007
by jbbloom March 2, 2007 12:11 PM PST
Is there a replacement model for the current 52" XRB lcd?
Reply to this comment
(6 Comments)
  • prev
  • 1
  • next
advertisement

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

Making sense of Windows 7 upgrades

faq The basics and the fine print on Microsoft's options for those eyeing the next operating system from Redmond.
• Full Windows 7 coverage

Road Trip 2009: Big Sky Country

CNET News reporter Daniel Terdiman takes his car full of gadgets to the Rockies and the Great Plains in search of tech, science, nature, and more.
• America's Fortress: Cheyenne Mountain

Inside CNET News

Scroll Left Scroll Right