January 31, 2007 4:37 PM PST
OMG! Barry Bonds! (Also: Bling Software)
(Credit:
CNET Networks)
Bling Software makes software for mobile phones that lets them run Ajax apps. Publishers can easily take their Ajax-heavy Web pages, and quickly recode them for the mobile platform. The Bling software can then display the apps, including interactive content and streaming video.
What the service doesn't do is just display existing Ajax-heavy Web pages on mobile phones. The publisher has to do some work before they'll display correctly.
The presentation here at Demo 07 was based on the Barry Bonds Web site. At the end, the man himself stepped up to the stage, seeming a bit bewildered. But it made for interesting Demo theater.
(Credit:
CNET Networks)
Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe. 
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