Hello Kitty may have met its match

(Credit: Gizmodiva)

There may be hope after all. After years of suffering under Hello Kitty ubiquity, we may have found someone to enlist for help in a counter-insurgency: "Mashimaro." The M808 phone pays homage to the animated rabbit with a package of goodies that includes the character's trademark toilet (don't ask) as a charger. It has various features, including games, that also continue the Mashimaro theme. We may be looking at a new day in Japan's kawaii wars.