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January 18, 2007 9:40 AM PST

Apple $599 iPhone less than $300 in parts

by Michael Kanellos
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Apple will likely have some wiggle room to cut prices on the iPhone, if a report from iSuppli proves correct.

The consulting firm just released an analysis of what the components will likely cost for the iPhone. The $499 phone, which comes with 4GB of memory, will likely have a component budget of $229.85. Assembly costs will raise the total manufacturing price to $245.83.

Some guy with an iPhone

(Credit: Declan McCullagh/CNET Networks)

Meanwhile, the $599 iPhone, sporting 8GB of memory, will have a component budget of $264.85 hardware cost and a manufacturing cost of $280.83. The large margins make price cuts inevitable. "They will cut prices later on," said Jagdish Rebello, director and principal analyst with iSuppli. "It is hard to imagine anyone else getting 50 percent margins for long."

You're probably thinking that the iPhone has got to cost a lot more to make than that. Look at the picture. It's at least 20 feet high. That's actually just a projected image. The phone fits in a person's hand.

Apple has only released a few specifications on the device. It's still not known, for instance, what processor will be inside the phone, though there are some indications that it will be an ARM chip. So how can iSuppli predict the component budget? Like other companies, Apple builds its equipment out of components and some software bought and sold in the gigantic, worldwide parts markets.

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Add a Comment (Log in or register) (8 Comments)
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excuse me....
by smokeonit January 18, 2007 10:25 AM PST
but what abut the s/w in the equation?

osX, the other s/w, the r&d invested into the device... even if the margin is a
100%, all the $$$ that went into it doesn't mean apple will ever profit from it... if
the sell 10mil a year maybe...
Reply to this comment
excuse me....
by smokeonit January 18, 2007 10:25 AM PST
but what abut the s/w in the equation?

osX, the other s/w, the r&d invested into the device... even if the margin is a
100%, all the $$$ that went into it doesn't mean apple will ever profit from it... if
the sell 10mil a year maybe...
Reply to this comment
What a Rip Off !!
by monkeyrun January 18, 2007 12:55 PM PST
Why do I need to pay for the R&D that went into the device. Why pay for the software engineers, the hardware engineers and the designers, it's not like they ship the device if parts of them in the box.

Seriously, if you want to buy something close to cost, go ahead migrate to China.

What's next, Cnet post about the profit margin of Starbucks coffee?
Reply to this comment
What a Rip Off !!
by monkeyrun January 18, 2007 12:55 PM PST
Why do I need to pay for the R&D that went into the device. Why pay for the software engineers, the hardware engineers and the designers, it's not like they ship the device if parts of them in the box.

Seriously, if you want to buy something close to cost, go ahead migrate to China.

What's next, Cnet post about the profit margin of Starbucks coffee?
Reply to this comment
Cost recovery
by snackdog January 18, 2007 4:22 PM PST
They also need to recover the cost of the R&D for this product. Also, remember
how expensive RAZRs used to be? Now they are practically free.
Reply to this comment
Cost recovery
by snackdog January 18, 2007 4:22 PM PST
They also need to recover the cost of the R&D for this product. Also, remember
how expensive RAZRs used to be? Now they are practically free.
Reply to this comment
M u s t b e a s l o w n e w s d a y.
by rlcato January 19, 2007 7:08 AM PST
You could've waited for something to happen. Why print this? It's not whats
the worth of the parts, it's how they are used. Look at Dell: cheap parts but
utilized to function in the most basic of ways. LG would be another. Not much
knowledge goes into making those things. Cookie-cutter. You get people like
'Monkeyrun' moaning about the price. He's just a CHEAP commoner! ...or a
kid still living with his folks expecting everything to be handed to him like the
hot meals his Mum makes him. Just sit on the sideline and wait for the bugs
to be ironed out. Let those with cash to burn buy the 1st issue then make
your move. There ya go Michael Kanellos of c/net; you got a response. Oh
and while you're at it, write an article about the price of parts needed to make
a Zune why don't ya?
Reply to this comment
M u s t b e a s l o w n e w s d a y.
by rlcato January 19, 2007 7:08 AM PST
You could've waited for something to happen. Why print this? It's not whats
the worth of the parts, it's how they are used. Look at Dell: cheap parts but
utilized to function in the most basic of ways. LG would be another. Not much
knowledge goes into making those things. Cookie-cutter. You get people like
'Monkeyrun' moaning about the price. He's just a CHEAP commoner! ...or a
kid still living with his folks expecting everything to be handed to him like the
hot meals his Mum makes him. Just sit on the sideline and wait for the bugs
to be ironed out. Let those with cash to burn buy the 1st issue then make
your move. There ya go Michael Kanellos of c/net; you got a response. Oh
and while you're at it, write an article about the price of parts needed to make
a Zune why don't ya?
Reply to this comment
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