January 18, 2007 12:01 AM PST

Alltel's new Celltop

by Kent German
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Samsung U520 with Celltop

(Credit: Alltel)

It may not be one of the big four cell phone carriers, but Alltel continues to surprise us. Today the company launched a new product called Celltop that will allow Alltel customers a new way to organize content on their phone. Celltop puts interactive, changeable windows or "cells" on your phone's display that provide shortcuts to a variety of features, including your call log and message in-box. The idea is to let you scan such information without having to press several buttons. It looks sort of cool, as we tend to like anything that makes a gadget easier to use.

Each cell, which takes up half of the display, sits on top of the phone's existing applications. Besides your call log and message in-box, eight other cells will be available at launch, including weather (customizable by city); news reports; stock quotes; your ringtones folder; and scores for basketball, football, and baseball. Rodeo is the quirkiest cell of them all, but there may just be a market.

You'll be able to personalize your Celltop by choosing which cells you want on your phone, they order in which they appear, and their color. What's more, open-source fans will be pleased that Celltop is open to the developer community for new and unique cells.

Celltop with call log and message in-box

(Credit: Alltel)

As for availability, Alltel isn't going to make you wait--though some of you may have to. The free service will debut today on the Samsung U520. New U520s will come integrated with Celltop, but existing handset owners can get it via a download. Alltel says they plan on bringing Celltop to all of the carrier's phones eventually. Stay tuned for a full review.

Kent German is a senior editor for cell phone reviews at CNET. When he's not testing the newest handsets on the market, he's blogging about cell phone news for Crave. In his On Call column, he answers reader questions and gives his take on the rapidly changing mobile industry. E-mail Kent.
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Verizon take note!
by TheTick247 January 18, 2007 7:08 AM PST
This is what a good UI can be/look like. You UI is absolute crap. It's bad enough you cripple many of the best features you phones should have, but you make it a tedious, finger-cramping experience to use the features the phone has left. Can you hear me now?
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Totally Agree
by Paragon 7 January 21, 2007 10:53 AM PST
Verizon's UI is HORRIFIC!!! OMG i hate using my phone (but i lost it, so i don't use it anymore...) At least on some phones, like my LG VX8300, you can change the look to make it easier on the eyes, but it's still overly complicated as heck

Please Verizon, get some real people to test the UI before you release it to millions of phone users!
by kendralissa February 23, 2009 8:06 PM PST
I WOULD LIKE TO SEE MY CALL LOG FOR MY CELL PHONA
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