Philips flubs pricing on new 63-inch 1080p plasma TV
Philips' 1080p plasma will cost $5,500, not $3,500.
(Credit: Philips)Sometimes when things seem too good to be true, they're indeed too good to be true. Alas, such is the case for Philips' new 63PFP7422D 63-inch 1080p plasma TV, which was announced at CES with a price tag of $3,500. Turns out $3,500 is the price for the company's current 63-inch plasma model, which features 768p or 1,366x768 resolution. (Really, that makes it your basic 720p HDTV). The new price for the new set is actually $5,500. Oops.
For the record, I did have sneaking suspicion that the price was perhaps overly aggressive, but Philips reps at CES assured me that the only mistake in the initial press release was that the new plasma model did not include a motorized stand. I told them I could live without the motorized stand for $3,500.
Of course, with flat-panel TV prices falling the way they are, by the time Philips 63-inch 1080p plasma comes out around the middle of this year, its street price may dip below $4,000. But for now, it's $5,500. No word yet on if the pricier version of the new model includes a motorized stand. For five grand, it should, right?
Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter. 

for $2,100, well under half the price of this set.
- has the philips 63" 1080p plasma tv been bagged?
- by nbemiller May 11, 2007 9:19 AM PDT
- i sent a message to philips asking for the ship date of the 63" 1080p plasma tv they announced at the c.e.s. and got this reply:
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- 1080 63inch philips
- by hifs June 6, 2007 10:49 PM PDT
- is this a concrete info that they will not manufacture them. because i waited for it for so long and i am very disapointed. should i just buy the 58inch panasonic 1080p plasma
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(3 Comments)"I apologize, but the 63" 1080P is not going to be manurfactured [sic]. No 1080P 63" is going to be available from Philips in the 2007 lineup of flat tvs."