If you're like me, you try at all costs to avoid having your photo taken. I know it's silly, but I almost always hate the way I look in pictures. As Fujifilm explains in its new Best Face Forward Web site, you don't have to look bad. And since there are times when you have to pose nice for the camera--think driver's license--you may as well learn how to look your best when someone points a lens your way.
Of course, Fuji also takes the opportunity to give you the hard sell on their face-detection technology, but if you sift past the marketing hype, there are some really good tips for aspiring portrait photographers and their subjects. Some of them are a bit hokey, such as psychotherapist Doris Wild Helmering's suggestion that subjects "think happy thoughts," but some really hit home, such as pro photographer James Ferrara's tip to "[ask] subjects to raise or move their chins so the light hits their eyes just right."
If sales pitches and photography tips aren't enough for you, Fujifilm is also running a contest through the site, with a grand prize of a trip for two to New York City for a portrait sitting with James Ferrara, and eight first prizes of Fujifilm Finepix S6000fd cameras. Good luck and say "cheese."