We have a terrible sense of direction. It's so bad that we're willing to buy and carry any manner or number of devices that can keep us from accidentally ending up in Sopranos territory, including this one.
Proporta is probably best known for its gadget accessories (and accessorizing) but, as The Gadget Blog points out, also offers some technology of its own. The latest example is a solar-powered GPS receiver that can send wireless signals to your smart phone or PDA and "poinpoint your exactly location anywhere in the world."
Now we just have to make sure that we don't lose it. But that's another story.