LAS VEGAS--Digital signage could vastly change in the next decade, especially if companies such as Hisense get marketers to sign on with transparent display technology.
One Hisense display, as seen above, adds 3D to a traditional transparent LCD. The demo illustrates how a real estate company could show off a real-life model town behind the LCD screen, while 3D video (passive glasses required) plays on-screen to show off some of the town's properties for sale.
Meanwhile, a few feet away, another display featured a transparent 2D touch screen with several objects visible through the display. The touch screen worked flawlessly, and seemed to make more real-world sense than the 3D counterpart as it offered more of an interactive element. Retail stores could add a layer of information for each product, such as a history of where an antique came from, for example.
In a conversation with a Hisense representative, the company wasn't keen to share much information about how it creates these see-through displays. However, we do know that Hisense isn't the only company innovating in this field, as Samsung and others continue to make advancements.
I did learn that Hisense's transparent LCD panels pump out 720p resolution and offer about 72 percent transparency while not in use, and about 6 percent transparency when showing an image. The company doesn't have any current plans to offer a consumer-ready version of these transparent screens in 2013, and seems only interested at this time in offering this tech for commercial applications.