Verizon customers with grandfathered unlimited data plans have been wearing their status with a sense of pride for a long time. New customers stuck with tiered plans look at them with envy and longing.
But that's all about to change.
Reports say Verizon will be killing off the already-endangered unlimited data plan species on its network soon. The company's 4G LTE subscribers will be moved to a new "data share plan" that is expected to go into effect this summer.
According to Fierce Wireless, Verizon CFO Fran Shammo said that this move would be "beneficial" to the company. Customers, however, aren't necessarily feeling the love.
We're still waiting on clarification as to how this change will work. Verizon has also said that customers may be able to keep their plans if they forgo getting a subsidized phone, a requirement that could cost users hundreds of dollars out of pocket for an upgrade.
T-Mobile and Sprint both still offer unlimited data plans, though T-Mobile will throttle speeds for heavy users. That does give disgruntled Verizon users an alternative, but how many are really willing to drop the provider?
Some CNET readers are hinting about bolting from Verizon. "Goodbye Verizon. It's been nice knowing you," wrote Coco_s. That's one of the gentler farewell threats culled from recent comments.
Some subscribers may be able to delay the inevitable, but Verizon's decision is just part of a larger industry trend of companies trying to keep the data genie in the bottle.
Now that you've had a little time to mourn for the upcoming loss of your grandfathered unlimited data plan, take a moment to share your reaction in our poll and talk it out in the comments. What do you plan to do over the death of Verizon's unlimited data plans?