It looks as though we'll have another new big-name tablet hitting stores in a little more than a week as a new Asus Transformer Pad 300 has started popping up for preorder at some online retailers.
Like its predecessor, the Transformer Prime, the new tablet features a quad-core processor and snaps into a keyboard dock (sold separately) to become a full-fledged Android laptop, but at a lower starting price than the Prime.
Retailers including BJs and Office Depot show a price of $399.99 for the Transformer Pad 300 with 32GB of memory, 1GB of RAM, and an Nvidia Tegra 3 processor -- once it comes into stock.
Other key specs include Android 4.0 Ice Cream Sandwich, Bluetooth, front- and rear-facing cameras, a 10.1-inch display, Wi-Fi, 4G, and 10 hours of battery life that extends to 15 hours with the additional battery in the optional keyboard dock.
With the new 7-inch Galaxy Tab 2 looking at a $250 price tag and this reduced cost Transformer Pad matching the price of the 10.1-inch Galaxy Tab 2, it looks like the strategy more slate makers are adopting to compete with Apple's iPad this season is to undercut the dominant tablet. The recently released New iPad features some key upgrades -- most notably the high-resolution Retina Display -- but the price point remains the same, starting at $500.
More Android 4.0 tablets seem to be popping up every day, with the potential for a Google tablet and a Kindle Fire follow-up in coming months. Heck, the way things are going, it wouldn't even be that far out to expect a Boeing tablet this year.