In an effort to scoop up the smash-hit social-gaming app Draw Something, mobile gaming publisher Zynga acquired OMGPOP for an unprecedented $180 million, plus an extra $30 million in employee retention.
Not only is it the first major acquisition for Zynga, it's also a bit out of character for the company, especially considering some recent controversy the mobile powerhouse ran into with the developer of Tiny Tower, NimbleBit.
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