Move over, Superman. Humans are flying over the skies of New York City, thanks to marketing agency Thinkmodo.
The viral ad company is flying human-shaped remote-controlled planes around the New York and New Jersey areas to promote the new Fox movie "Chronicle."
In the movie, three teenagers gain a host of superpowers and the ability to fly. The YouTube video showing this controlled phenomenon already has 650,000-plus views, and it's possible more people will see the viral ad than the actual movie.
Placing myself in the shoes of an observer of these flying folk, I'd probably thoroughly freak out, google the matter, and then feel somewhat tepid about seeing the movie. Regardless, the effect is quite realistic at times and as buzzworthy as the agency's previous work, the iPad head girl.