The Origami isn't for parents who are into old-fashioned baby bonnets and bassinets. It's for parents who have purchased slobber-proof iPhone cases and Star Trek bibs for their little geeky angel. (The promo video features raunchy rock and roll music, in case you were still wondering about the target audience.)
A look at the details of the Origami make it sound more like a Prius than a baby-pushing accessory. It has an LCD interface, daytime running lights, pathway lights, cup holders, and a generator that collects the energy created as you walk in order to recharge the system.
A USB power cable accessory is available so you can charge your phone while you're hauling junior around the block.
The automatic folding feature will really catch the eye of harried parents who have the baby in one arm and an iPad in the other. The stroller can fold or unfold itself at the push of a button. A built-in child sensor means it won't eat your baby in the process.