We've been keeping an eagle eye out for a tablet in shining armor that can truly take on Apple's fire-breathing iPad. It now looks like Amazon will fight fire with Kindle Fire.
The Fire's biggest selling point is its selling point: $199. Golly, that's a cheap tablet. At that price, a lot of people might be willing to pass on the luxuries of 3G, lots of local storage, a microphone, and extra screen real estate.
Amazon's large store of available content in the form of books, videos, and music may well keep customers busy enough to forget about iTunes.
The term "iPad killer" is popping up everywhere, but the real truth is likely to be much more complex than one or the other winning out in a bloody sales war.
There are still plenty of unanswered questions about the Kindle Fire, but that's not going to stop us from asking the Big One. Is the Kindle Fire a true iPad competitor? We know you've got an opinion. Vote in our poll and tell us more in the comments.