The success of Rovio's Angry Birds franchise is pushing creator Rovio into new areas of business, soon to include game-themed gear for babies.
The new offering will join Rovio's existing lineup of wearable merchandise, which includes flip flops, shoulder bags, and backpacks. The company also sells plush toys, iPhone cases, and stationary kits aimed at those in school.
The sales of products like these has turned into a big business for Rovio, with Reuters reporting sales of some 7 million Angry Birds toys since the company began offering them late last year. In an interview with the news outlet, Ville Heijari, Rovio's vice president of franchise development, said merchandise is "one of the fastest growing parts of the company."
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