It may look like Gene Simmons' tongue, but this glistening hunk of plastic is positively yummy to Japanese cell phone users.
It's an ersatz serving of unagi (grilled eel), a typical summer dish in Japan. And online retailer Strapya thinks it makes a lip-smacking iPhone cover.
Many restaurants in Japan have window displays of plastic versions of meals they serve, and there's an entire industry churning out everything from plastic sushi to plastic beer. And let's not forget the classic dish of spaghetti, complete with a fork perched on a twisting cascade of noodles.
Small wonder, then, that Strapya, purveyor of all manner of phone accessories, is serving up this shiny iPhone case starting next month. It features miso-moistened eel on a bed of white rice.
Unagi is said to give people stamina to withstand the heat and humidity of summer. Strapya says its realistic case will also help users work up an appetite.
If eel isn't your fancy, Strapya also has Chinese noodles (right) as well as nikujaga, which is a meat-and-potato stew.
Don't count on snapping any pics through your unagi, though. You'll have to take the eel off because there's no lens hole.
Designed for the Softbank iPhone 4, the unagi case ships in mid-July in Japan for about $47. Yum.