First, you had to worry about BlackBerry Thumb. Now, according to one aesthetician, you should be concerned about BlackBerry Neck.
Yes, we said aesthetician, not chiropractor. Joanna Czech, who works at the Paul Labrecque Salon & Spa in Manhattan, alleges that all that BlackBerry-ing you're doing is giving your neck unsightly wrinkles. Which is bad for you, but good for her, as she's concocted a special $200 neck treatment that's supposed to reduce the lines that are allegedly forming from all that looking down to text, Twitter, and otherwise engage with the digital world.
Of course, if BlackBerry Neck is truly the latest tech-related affliction of these modern times, it stands to reason that anyone who regularly relies on iPhones, Android devices, or any other smartphone, tablet, e-reader, laptop, or MP3 player is also at risk of the condition. For that matter, shouldn't anyone who engages in such old-fashioned pastimes as reading newspapers or paperbacks or hanging their heads in shame over still having a Motorola Razr also be taking a closer look at their necks?
Nonetheless, Czech has dubbed her treatment the "BlackBerry Facial," a moniker that surely thrills the PR team at Research In Motion.
The 45-minute treatment consists of a neck cleansing, a peel with sapphire stones, another peel, a hydrating serum, and then some lymphatic drainage (I, for one, would rather defrag my hard drive 10 times over than go through that). The process ends with 20 minutes of LED light and microcurrents directed at the neck, topped off with an oxygen mask.
Lindsay Goldwert, a writer for the NY Daily News, got a BlackBerry Facial and reported that "at the end of my treatment, the one faint line on my neck did seem a bit fainter. But what I did notice was the smoothness. My neck had a texture of a flower petal. My husband reluctantly agreed after I made him touch it a few times."
Here at Crave, we are, of course, all in favor of super-soft necks. But given that Czech suggests four or five treatments for those who really want to see a change, we can't help but do the calculations. Five neck treatments at $200 a pop or a couple of new BlackBerry Torches?