Logitech was first across the Google TV finish line with its big Revue unveiling, but now it's Sony's turn.
The Japanese electronics giant will be pulling back the curtain on the Sony Internet TV. Unlike the Logitech add-on box, Sony's unit includes built-in Google TV functionality. The product was first announced at the Google I/O conference in May, and subsequently demoed at the IFA show in Germany earlier this month (see photos below).
The press conference will be in New York City at 5:30 p.m. EDT (2:30 p.m. PDT). CNET will be covering it in real-time on this page using Cover it Live. (Sign up below for a reminder e-mail.) We'll also be following up soon after with wrap-ups, impressions, and hands-on video of the product in action.
In the meantime, check out our related coverage: