The first big release of the holiday 2010 video game season is here, in the form of Halo: Reach, the latest installment in the best-selling Halo franchise. As 2007's Halo 3 sold more than 8 million copies, it's no wonder Microsoft is pulling out all the stops for this year's version.
After checking out the elaborate metal briefcase press kit and collectible-filled special edition boxes of the game, we dropped by the official New York launch event, held at the Best Buy Theater in Times Square (the venue formerly known as the Nokia Theater).
Check out the gallery below to see the fans in line (when we were there, the line snaked around three sides of a city block), plus several life-size Halo statues on display.
Added bonus, watch Monday's Digital City podcast to see a live in-studio Halo match and a closer look at several Halo collectibles.